future of work

The coronavirus outbreak has forced companies around the world to rethink the way they do business. Since social distancing has become mandatory, many companies have turned to digital tools for communicating and carrying out their business to keep some semblance of normality. However, many are asking, will this be the new normal for the long…

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meet them where they are

“Don’t push people to where you want to be; meet them where they are.”-Meghan Keaney Anderson, VP Marketing, HubSpot. This saying couldn’t have been said better, looking at all the changes happening over the past few months in the MENA region and how rapidly marketing behavior and media consumption is changing amid of it all.…

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Productive 2020

We all start our new year with so many resolutions and such a BANG that we definitely become in awe of ourselves when we go over them. But honestly speaking, we’re one month down from 2020… how are you coping with that list? Is it still as realistic as you predicted? Are you truly finding…

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Personal Branding

Personal Branding is the method of marketing people and their businesses as brands. It’s when individuals wish to present themselves in a certain way and hold an online identity. Personal Brand and business? Having a personal brand, as an entrepreneur, has major positive effects on the growth of your business. The greatest of these is…

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