International Fashion Week Dubai

  You launched the International Fashion Week Dubai (IFWD) in May 2015. Tell us about this event and what was your role in supporting designers worldwide? International Fashion Week Dubai (IFWD) is an establishment that was created to further aid the rapid growth of the Fashion industry in Dubai. We are a company with a…

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Leading at ASAP Systems

  As Global President of ASAP Systems, what horizons and leadership experiences has your current position and field offered you that other positions and fields have not? The worldwide exposure to different cultures and new technologies. I was never so much into tech until I started working at ASAP Systems. I was designated first to…

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Boèm Home Boutique

How did Boèm Home Boutique see the light?  At first the idea was to diversify Lteif catalog, turning it to a one-stop-shop to furnish your home.   Tell us about your launch. Boèm was conceived last year. The timing was critical due to the protests taking place, so we kept it simple and exclusive. A…

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Women & Wellbeing

  How do you manage stress and avoid burnout? I think the secret lies in finding a formula that works for us and to be consistent in our daily practice. As with all things, long term consistency trumps short-term intensity so it is about finding what works and committing to doing it regularly. Meditation is…

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Municipal Relations

What helped shape the woman you are today? I can honestly say that what shaped the character of the woman I am today are all the experiences I have been through. What also helped is my sense of independence which helped me take risks and grow on every level.   What’s the best piece of…

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