The investment value of the cosmetic industry is consumer-driven, playing a key role in diversification and creating innovative ways to drive KSA’s economy. Dr. Eman Sediek is an expert who reveals how cosmetic procedures have become more welcome in Saudi Arabia.
The cosmetic surgery industry is growing to new heights, with the usage of cosmetic procedures and injectables including Botox and fillers. According to Dr. Sediek, such procedures have become more accepted within Arab society.
As KSA continues to grow leading up to Vision 2030, the country is leveraging its power to create a more diverse and sustainable economy. Social media has played a major role in allowing for the acceptance of cosmetic procedures, with multiple researchers predicting that the market will grow by 2% in the next 5 years if manufacturers continue with these underlying trends.
This market expansion is a result of increased access to med spas and aesthetic centers, consumer purchasing power, and a change in consumer attitudes about healthy aging.
Beauty has helped boost the acceptance of aesthetics in newfound ways. As Dr. Sediek notes, “Increased awareness from social media trends, is a stimulating demand from new patient segments.”
With Saudi becoming a growing hub for aesthetic treatments there has been an increase in offering such products and procedures. Aligning with Saudi Vision 2030, with the mission to transform digital technology and boost this sector’s development. This is ultimately caused by the high level of commitment, public-private investments, and marketing trends.