On Patriotism & Digital Marketing With Aleen Zakka

Aleen Zakka

  On Patriotism & Digital Marketing With Aleen Zakka   What helped shape the woman you are today? Over the course of my career, I’ve had the chance to work with successful entrepreneurs and CEOs. I learned a lot from them. Mostly that people who care about making a difference will make a huge positive Read More

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Women of Baky: Shaping Hospitality

Baky Hospitality

The driving force behind Baky Hospitality Group’s success lies in the women behind the scenes. This  past month, and every month, we celebrate women, and for Baky Hospitality this means we give a big thanks to all the ladies who help make the workplace better. The Group’s head office employs an equal ratio of males Read More

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8 Self-Care Practices for Women

self-care practices

8 Self-Care Practices for Women Challenging times can bring about a roller coaster of emotions. Are you finding it hard to stay positive and motivated nowadays? You are not alone. There are thousands of women out there who are struggling to stay afloat in the middle of this pandemic. Dealing with this health crisis is Read More

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Hala El Chemor-Counselor, CBT & Mindfulness Practitioner

counselor

Holder of a Bachelor Degree in Advertising & Marketing from Notre Dame University-Louaize, Lebanon, Hala has worked on Real Estate projects such as Sannine Zenith-Lebanon & its in-house advertising agency – Zenith Communication, and with Ven-Invest (Le Grey Hotel and Wadi Grand Residence) as a Senior Marketing Executive. Hala wasn’t feeling that she was being Read More

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Vera Hassan-Head of Marketing @ Patchi Headquarters

Marketing

Vera Hassan, head of Marketing at Patchi Headquarters, a meticulous and highly accomplished professional with over 16 years of hands-on experience in Brand development, Marketing & Corporate Communications, and PR & Events management. At Patchi, Vera has grown from being head of marcom to leading on the brand development for more than 12 years now. Read More

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Meet Them Where They Are…

meet them where they are

“Don’t push people to where you want to be; meet them where they are.”-Meghan Keaney Anderson, VP Marketing, HubSpot. This saying couldn’t have been said better, looking at all the changes happening over the past few months in the MENA region and how rapidly marketing behavior and media consumption is changing amid of it all. Read More

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Zeina Akkawi-PR Specialist & Founder @ PAZ Marketing

Public Relations

Zeina Akkawi – Public Relations Specialist & Founder @ PAZ Marketing With a BA in Communication Management (AUD), a Degree in Public Relations, an MA in Integrated Digital Marketing, and nineteen years of Marketing and Communications experience, Zeina started out her career as a Media Executive with Adline Media. She moved later on onto handling a managerial role with Read More

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Why you should build your personal brand now!

Personal Branding

Personal Branding is the method of marketing people and their businesses as brands. It’s when individuals wish to present themselves in a certain way and hold an online identity. Personal Brand and business? Having a personal brand, as an entrepreneur, has major positive effects on the growth of your business. The greatest of these is Read More

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