“Passion propels you to greatness… ” “Just trust that your drive, abilities & motivation will pave the road for innovation”-Nada Mallah Boustani
اعتماد مبدأ التوازن بين العمل والحياة-ندى ملاح بستاني
Prof. Nada Mallah Boustani is a President and co-founder of AXISSED. She keeps working hard to reach her goal, and following her passion and vocation for extending education and learning to others is limitless. She dives deep into developing graduate and none graduate candidates where she mobilizes her effort, time, love, ethics, and compassion in an effective manner to secure quality outcomes in knowledge and education. What helped you shape the woman you are today and how do you balance between family and professional journey? The secret that shaped my actual status is the adoption of a Work Life Balance principle. As a working woman, I recognized that the perfect balance between work and home life is an attainable myth. For that, I’ve always adapted my attitude by acknowledging my feelings-positive, negative, and neutral- where they are all valid and need to be expressed. I lowered my expectations as “perfection does not exist and I was fully convinced that it would be okay if sometimes I was not as productive as I should be. You need to love yourself, be tolerant and self-compassionate with yourself and others, where mistakes should be within our appetite as we are simply humans. The work-life balance I mentioned is very delicate as you need to keep your eyes focused on different pillars at the same time. While talking about production and organization by structuring, planning and delegating, engagement in self-care is crucial. Said that definitely boundaries establishment is mandatory for not taking on extra burdens, also prioritizing relaxation or self-care activity, taking care of ones’ self, help function best in our roles. I tried so many times to involve my family and especially my children in some decision-making process, whereby I tried to seek their opinions on some working related matters as for me the view of an outsider could add up value despite his or her lack of knowledge in the field. Education is a mission; how can you explain that? Let’s first focus on every individual’s mission and ask this question “What is the mission of every creature on Earth?”. I guess the main goal here is to accept each other, love each other and live in harmony but the debatable question is “how is this achievable”? For us to succeed in reaching these stages we need to get to know more our partners, neighbors, colleagues and accept them as they are. See! I said “we need to know each other first then accept or similarities and differences”. Knowing means more knowledge and knowledge is acquired through education. Hence there is a huge universal mission through Education, as it would be through education that our knowledge is expanded and the more we know, the more we understand, accept, tolerate and love. We have many use cases for education as we see them in our everyday life. Every time we identify community clusters with low or lack of education, we deduce high rate of crimes, high illiteracy, community and social injustice, and low tolerance on accepting each other. This takes us to the conclusion that with Education, you can build better people, better societies and definitely better economies. What’s the importance of Management in society? The word ‘management’ is derived from the Latin word ‘Manus’ which means hands. Thus, management refers to handling a particular activity. Management refers to the process of setting certain pre-determined objectives and achieving them through optimum utilization of resources. According to Drucker, management is the dynamic life-giving element in every organization. It is the activating force that gets things done through people. Without management, an organization is merely a collection of men, machines, money and material. In its absence, the resources of production remain resources, and never become production. Management improves people’s standard of living by – (i) using scarce resources efficiently and turning out profits; (ii) ensuring the survival of the firm in the face of continued changes; (iii) exploiting new ideas for the benefit of society as a whole; and (iv) developing employee talents and capabilities at work as well as prompting them to display peak performance. The great economist, Schumpeter, referred to management, and entrepreneurs as the engine of growth. Drucker called management ‘the life blood’ of an enterprise. According to him, management is ‘the crucial factor in economic and social development’. Admittedly, firms can fail because of inadequate funds, improper marketing, incompetent product design, along with many other reasons. They often fail because the basic management functions are performed poorly or not at all. Management is ‘the single most critical social activity in connection with economic progress. Physical, financial and manpower resources are, by themselves, only passive agents – they must be effectively combined and coordinated through sound and effective management if a country is to experience a substantial level of economic growth and development. Tell us more about your experience as a member of different international research associations. John Maxell is an American author, speaker, who has written many books, primarily focusing on leadership. In his book of “the 21 irrefutable laws of leadership” tackled a specific law called “The Law of the Inner Circle” that stipulate A Leader’s Potential Is Determined by Those Closest to Him. This is exactly explained by my experience as a researcher and member in different international research associations. The law of inner circle stipulates the fact of stepping into a circle with people that resemble me from a technical and talent aspects. The fact of having myself inside those associations define 100% the law of inner circle. Nobody does anything great alone, nor do researchers succeed alone. Therefore, as a researcher attributing myself into associations where inner circle members could bring a Complementary Gift to the Table and Add Value to each other and positively Impact Other Inner Circle Members is an indicator of success by itself. You believe in the perseverance in achieving personal goals; how do you transmit it to your students? Perseverance is one of the crucial elements
Parlay House ، مساحة آمنة للنساء للتواصل
Parlay House, a sense of belonging for women. What is Parlay House? Parlay House is an inclusive series of in-person gatherings hosted by women, for women, that foster intimate conversations and ignite meaningful bonds between strangers. With content based on a desire to empower, share, entertain and nurture, Parlay House creates a universal sense of belonging that spans age, race and sexual orientation by broaching topics that few women can safely tackle in other parts of their lives, including personal and professional transitions, mental health, building financial wellness, reclaiming your voice, and much more. How did Parlay House get started? After a 25-year career as a multiple-time CEO in the world of advertising, Founder Anne Devereux-Mills realized that her work-life had been built on transactional relationships that were more driven by expectations and extraction. She founded Parlay House to make sure the next chapter of her life not only filled those needs but created a space for other women to do the same. She started Parlay House in 2012 by inviting a small group of strangers into her home to talk about topics that they couldn’t share elsewhere. Their collective energy gave birth to the now-global Parlay House organization. Where do Parlay House gatherings take place? Parlay House’s model is based on the belief that when we reveal ourselves by welcoming new people into our personal spaces, those experiences become a catalyst for sharing truths on a deep and personal level. In cities around the globe, Parlay House “Instigators” (hosts) create welcoming environments where everyone feels safe and nurtured. Whether it’s a townhouse in Washington DC, an apartment in New York City, a home in San Francisco or a compound in Amman, our members enter as strangers and leave as supportive friends. How many women are involved and where are they located? Parlay House has grown from 12 women on a rooftop in San Francisco to more than 7,000 women around the world. We continue expanding through a rapidly growing Local-Instigator team made up of sensational hosts who bring the magic of Parlay House to their cities and communities. To date, Parlay House locations include: Amman, Atlanta, Denver, London, New York, Oakland, Orange County, Paris, San Francisco, San Antonio, Seattle and Washington DC. In September 2022, Parlay House added Los Angeles, Dallas and San Diego, Austin and Boston, with Phoenix and St. Louis coming soon. How has Parlay House continued to grow? Our community grows when members nominate other women to join us and as the buzz about the unique, intergenerational nature of our gathering’s ripples through communities, friend circles, business environments and ecosystems. Our membership grows, not by an elite screening of “who’s in and who’s out”, but because each member is empowered to bring in other new members and because we are open to any woman who hears about us and wants to join the conversation. Does Parlay House charge its members? All women and allies are welcome to join. Parlay House charges a minimal fee to attend in-person events (in order to cover food and beverage costs) and we keep the membership price low so that any woman who wants to join us can afford to do so. How do women get involved if there is no location in their hometown? There are two ways women can get involved if there is no Parlay House in their city. Parlay From Away is a digital conversation series by Parlay House. Our inclusive live video events bring intimate conversations online and ignite meaningful bonds between strangers across the globe. Women are also welcome to request a new location. Parlay House provides support in setting things up with a very detailed “how to” manual as well as providing personalized coaching to get the process established, identify speakers and guide on best practices. Is there other content related to Parlay House? Yes! Bring A Friend is our Parlay House podcast. It’s a place where real people shine and people who shine get real. These are conversations that we usually only have with our best friends and now, we’re sharing the best ones with public listeners. In addition, Parlay House issues a monthly Parlay Effect Newsletter (PEN). After starting Parlay House, Devereux-Mills noticed something powerful happening across the community. When one woman found herself in a position to help another through kindness, empathy, generosity or encouragement, the woman who received the help replicated it, passing it on to another. And so on, and so on. She calls this cascade “the Parlay Effect” and continues cascading connection with her monthly newsletter. And in her book, The Parlay Effect: How Female Connection Can Change the World, Devereux-Mills uses her insights as the founder of Parlay House to show how small actions that can create a cascade of positive experiences and change and lead to a boost in self-awareness, confidence, and vision.
عبير سعود العيسى
Abeer Alessa is a Saudi female entrepreneur & professional marketeer, Co-Founder, General Manager of The Bold Group and member of the Advertising Committee at Chamber of Commerce. Inspired by the art of communication & creativity of the world, Abeer began her career by obtaining a Diploma in Arts & Design from the Royal University in Bahrain, landing her first job at MBC Group where she worked as Promotion Producer for a year. After that, she accepted a Conceptual Copywriter position at one of the leading multinational agencies, hence becoming among the first Saudis (specifically Saudi females) to join the advertising industry in Saudi Arabia Kingdom. During her time at the multinational agency, Abeer acknowledged the caliber and methods that advertising agencies were employing in the Saudi market, and identified a gap in the market for a different approach not only for brands, but for the country itself. All of this led Abeer to another crossroad, where she took the courageous decision to leave the comfort and perks of being in an international company and decided to pave her own path. Following taking her Bold decision to register her company in Riyadh in 2010, naming it “Bold Agency”, Abeer moved to France for 2 years, to get her Master’s degree in International Marketing and Business Development, which provided her with the right skillset to get back, and activate the registered Bold Agency in the Saudi market. Since then, the agency grew in scale and quality, accumulating tens of success stories and accolades such as “Independent Agency of the Year” by Dubai Lynx, which made Bold the first Saudi independent agency to receive this award and to be ranked among the top 25 most successful communication agencies in the world, according to The Good Report 2019, issued by ACT Responsible. Under Abeer’s leadership, Bold Agency evolved steadily throughout the years. On Bold’s 10th anniversary in 2022, Bold Agency expanded to become The Bold Group with three independent units specialized in brand building, communication and digital experiences. The Bold Group is setting a benchmark in the region by expanding its specialized unit offerings and offices beyond Saudi Arabia, and opening a new office in Egypt. With their upcoming venture into the metaverse, The Bold Group is exploring additional digital creative platforms as the marketing sphere expands. The Bold Group is just one of Abeer’s entrepreneurial success stories, as in 2017 Abeer became a member of the Advertising Committee at the Chamber of Commerce in Riyadh, and a member of the Saudi Women Leadership Circle at UNICEF in 2019. Furthermore, this dedicated entrepreneur is the Co. Founder/Managing Director of Teeb, a high-end lifestyle gift items company, and on top of it all, she is a shareholder in Alhasel Holding part of Alessa family business.
ويندي دايموند
Wendy Diamond is an internationally Renowned Social Entrepreneur, Impact Investor, Animal Advocate, Humanitarian, Best Selling Author, as well as the CEO and Founder of Women’s Entrepreneurship Day Organization (WEDO)/#ChooseWOMEN, a non-governmental philanthropic volunteer organization with chapters in 144 countries and 112 Universities/Colleges on a global mission to empower WOMEN in business to alleviate poverty. WEDO has a delightful impact on different levels; it Strongly Stands Behind BiPartisan Legislation to Support Women Entrepreneurs and To Fuel The Economic Recovery, initiates launch first-ever Women’s Disability Startup Cohort Program, as well as funding impoverished women with microloans to start their own entrepreneurial endeavor – Providing a HAND UP not a hand out in partnership with Opportunity International and much more. The #WEDO2022 summit in the Delegates Dining Room at the United Nations and around the world’s agenda, celebrates the pivotal role women play in the impact of Disruptive Technologies and the escalating evolution of Web 3.0. We will spotlight the positive impact the Web3/Crypto Community is having on our planet! In addition to her successful journey in empowering women, she is an Investor/Advisor in social impact disruptive technologies and funds including PleasrDao, EFF Ventures, OpenGrants, Producers Market, Lightline Medical, Quantum Rock Technologies, Bitcoin, Perceptive Capital, Waggit, Valt Fund, OP Crypto, LOOK Lateral Art, CoinFund, Sensorium, IPWE , Trust Circle, Opensea, IGP Energy, Blocktower Capital, Coinbase, Bidversity, Tooth and Tailz, Crescent Capital, Infinigon Group, SAFE Health App, BasePaws, Farma Trust, Breathometer, and SNAKT Video APP. Achieving one goal after another, Wendy has authored 10 widely celebrated books, garnered Three Guinness World Records, and has appeared in media outlets including Oprah, NBC’s Today Show, Bloomberg, The New York Times and Forbes. She has also been a featured keynote speaker at the United Nations, Harvard University and Davos. Following her dedication, Wendy sits on the Board of Advisors for the Ellis Island Honors Society, Global Alliance for A Sustainable Planet (GASP), Global Women in Blockchain, Girls Club Capital, Humane Society of New York and Grey Muzzle Foundation. Prior to WEDO, Wendy became soulfully motivated to help save euthanized animals in shelters. Therefore, she founded Animal Fair Media, Inc., the premiere pet lifestyle media platform bridging celebrity, pop culture to promote animal rescue/welfare when she learned 12 million animals were euthanized a year! Animal awareness and outreach has always been at the forefront of Wendy’s animal rescue and welfare mission. Finally, Wendy Diamond is always excited to make a positive imprint in this world. Her unwavering passion for technology grows from the innovation and positive social impact it will have on the world – to support the UNDERDOG!
إلزبيث بليكنهورست- تاميس
Elsbeth Blekkenhorst-Tammes, is an international entrepreneur, constantly hardworking to achieve her goals. This dedicated lady has several years of experience in the fields of Global Mobility and international Human Capital consultancy, she has worked with companies such as PwC, Mercer and ECA in the UK and Qatar. Currently she’s writing two books: “The New You”, featuring career women in Qatar and “A Woman’s Dream”, a personal story of the working relationship between Filipina nannies and their female employer. After her path, Elsbeth has taken the initiative to found Global Women At Work, Qatar’s largest career community for women. This initiative is a vibrant online job board for female candidates looking for a job and for employers looking to hire female talent. To keep building on her community, Elsbeth organizes monthly an event called “Where Women Connect” with the goal of building friendships by connecting with each other, doing business and creating amazing opportunities and collaborations. Each event has a different theme such as purely networking, a philanthropic aspect engaging female employees or an expert speaker on a career related topic. To upscale your skills we organize workshops such as tips on finding a job in Qatar and writing a winning CV. Last November, this dedicated entrepreneur organized her first event to let women know that she relaunched her recruitment company. After a number of lockdowns increased, Elsbeth noticed the need for networking. Therefore, she continued organizing events, each time with a different partner and a different theme, as the first event attracted 140 women. At her International Women’s Day event there were 60 women, maximum capacity at that time, then 45 women were present in a gathering for post-summer drinks. Finally, Elsbeth is always working hard to keep achieving one goal after another.
كريستيانا ماكسيون
Christiana Maxion is fast making her name as The Dubai Matchmaker and re-writing the blueprint of the Dubai dating-verse. Christiana’s lifestyle development consultancy focuses on helping Dubai men and women attract their ideal partner through her elite matchmaking and customized dating coach programs, which to date, boasts an over 80% success rate. This passionate lady is a native New-Yorker, and a published author with degrees in Finance, Education and Art Business. She left her successful job in education after becoming a certified Dating Coach and Professional Matchmaker with the focused plan of taking over the Dubai dating scene, one match at a time. However, Christiana’s empowered approach to dating is slightly more strategic than just being the female version of Hitch. Over the years, she has curated an elite database of male and female clients, including C-level executives, lawyers, entrepreneurs and models all searching for love which, with the help of her highly experienced team, she aims to create matches that will stand the test of time, even once the initial attraction has worn off. Christiana has created a series of packages that include fundamental matchmaking as well as her signature, Dubai Dating Do-Over, which she describes as an external and internal transformation. For this, Christiana pulls in the help of specialists including hair, skin, dental and makeup specialists, stylists, holistic health detox specialists and even Rapid Transformational Therapists (RTT) to ensure that her clients are prepared, feeling confident and empowered, ready to attract their ideal partner. Christiana’s Comprehensive Dating Concierge sees Christiana and her team plan and book the initial dates, as well as manage all communication between potential partners, offering feedback to both individuals after their date. Christiana even has a strict, no-funny-business-rule for all her initial matches – every little tip helps! Christiana’s Matchmaking Packages include the Top-Tier Dubai Matchmaking, The Dubai Dating Do-Over, Elite Dubai Database, Dating Coach Program: Empowered Dating, Wingwoman Night Out, Dating App Makeovers. Follow Christiana on social media @christiana.maxion.matchmaker to tap into some great dating tips and entertaining anecdotes of her own dating dos, don’t and disasters.
فيولا إدوارد، رئيسة منظمة RED GLOBAL DE MENTORES
Red Global de Mentores (Global Network of Mentors) By vote of the members of the RGM the new president of the community has been elected The presidential change will take place on October 27 in the framework of the International Congress of Mentoring in Buenos Aires Argentina President Oct 2022 to Oct 2023 Viola Edward Nicosia Cyprus
First Saudi National Day celebration to be held in the metaverse
The Bold Group Brings the 92nd Saudi National Day Celebration to the Metaverse King Abdulaziz Foundation for Research and Archives (Darah) as sponsor of the event Riyadh, Saudi Arabia – 18th September 2022: Following its recent expansion, The Bold Group achieves its first milestone by bringing the 92nd Saudi National Day celebration into the metaverse. Under the leadership of Mrs. Abeer Alessa, the Bold Group has developed an unparalleled immersive experience on the metaverse by displaying Saudi culture in a new digital realm. The virtual Saudi National Day celebration will begin on the 22nd of September until the 24th of September 2022. The metaverse is a concept of a persistent, online, 3D universe that combines multiple different virtual spaces. It allows users to work, meet, game, and socialize together in these 3D spaces. As an exciting emerging technology, there is an increasing market for the metaverse where some brands, entities and even countries see it as a new channel to utilize, and its adoption is rising quickly across the globe. With Abeer’s prominent efforts in Saudi Arabia, The Bold Group is among the first to venture into such unchartered territory, activating the metaverse by using it as a platform for visitors to tour the Kingdom, interact with the various aspects of Saudi culture, and explore landmarks, food, music, art, and more in one place. For this pioneering initiative, The Bold Group collaborated with King Abdulaziz Foundation for Research and Archives (Darah) to make the user’s experience come to life. This strategic partnership will enable an authentic immersive experience as both Darah strive to make Saudi Arabia’s history and culture accessible to the world, and to educate future generations on the full breadth of the Kingdom’s great heritage. Abeer Alessa, Co-Founder and Chief Executive Officer of The Bold Group said, “The Bold Group is at the forefront of innovation among the local marketing industry. We are activating the metaverse in an impactful way by paying tribute to Saudi National Day. Fusing our past with our future, we are honoring the storied history of the Kingdom, preserving our heritage and displaying it with pride for people to engage within the new digital realm.” She continued, “Our focus has always been on bringing value to our partners and community, and this unique experience paves the way for others to discover exciting new opportunities in the market. In line with the Kingdom’s transformative outlook for the Vision 2030, The Bold Group embraces the change and strives to be the pioneer of new and emerging technologies in the digital sphere.” Through Abeer’s dedication, the Bold Group’s multi-faceted Saudi National Day experience in the metaverse will be held on the ‘Decentraland’ platform. It will feature multiple layers of Saudi culture in an open-air museum, with each level displaying various representations of Saudi Arabia’s beauty. The experience will also feature exclusively tailored Saudi national attire, created and inspired by the different regions in the Kingdom. These iconic pieces will be available as wearable NFTs for event visitors. The Bold Group will also be providing the POAP (Proof of Attendance Protocol) as a limited edition collectible NFT for users to showcase with pride their participation in the world’s first Saudi National Day metaverse celebration. Saudi Arabia has one of the world’s youngest populations with digital transformation at the core of its development as the Kingdom aims to be a global technology hub. The Saudi community is digitally savvy, and with the metaverse and other groundbreaking technologies still in early stages of development, the potential for communities and brands is exponential. With its new move into specialization, The Bold Group is always on the lookout to explore and invest in new technologies that result in elevated experiences and unprecedented outcomes for its partners. To learn more about the activation please visit: saudionmeta.com *ENDS* About The Bold Group The Bold Group is a Saudi independent creative ecosystem, spearheaded by three units including Bold Brands, Bold Comms and Bold Experiences. These are the fields that The Bold Group is in a unique position to offer, due to their vast experience in local communication and clear vision for the future of marketing and advertising in KSA. The Bold Group is an award-winning, multi-disciplinary group known for being strategically led, culturally driven and creatively obsessed. Since its inception, Bold has evolved into an agency of 70+ professionals, spread across 2 offices in Riyadh & Egypt, with over 180+ clients. Snapchat, Almarai, Arab National Bank (ANB), Alwaleed Philanthropies, Saudia Cargo, Saudi Ministry of Tourism, and Spots for All (SFA) are some of the major partners Bold has worked with. To learn more, please visit: https://bold.com.sa/home For any media inquiry please contact: Majdi Ghraizi Account Director Mobile: 0509090019 Email: Majdi@bold.com.sa
HUDA AND MONA KATTAN JOIN THE STAR-STUDDED ENSEMBLE AT MADAME TUSSAUDS DUBAI
Middle Eastern entrepreneurs and icons of the international beauty world Huda and Mona Kattan are the latest personalities to be immortalized in wax. Dubai, United Arab Emirates, 20 September 2022: Madame Tussauds Dubai has today revealed that wax figures of Huda Kattan (CEO, Founder & Chairwoman of Huda Beauty) and Mona Kattan (Co-Founder & Global President of Huda Beauty, KAYALI & HB Investments) are the latest figures to join a growing pool of hand-picked, exclusive-to-the-region Middle Eastern stars at the world-renowned attraction on Bluewaters. In the 11 months since opening, Madame Tussauds Dubai has firmly established itself as a must-visit destination, consistently wowing both tourists and residents alike. While the legendary attraction boasts an impressive array of wax figures depicting celebrities from stage and screen, renowned historical personalities, global sporting greats and world leaders, for many visitors it’s the chance to encounter popular figures from the Middle East that is the major draw. As always, attention to detail has proved crucial to the creation of their incredibly lifelike figures, with Madame Tussauds’ expert sculptors crafting individual elements by hand to ensure absolute authenticity. The two beauty icons and their respective styling teams have also played a pivotal role here; Huda’s glamorous, much-emulated make up has been recreated with precision by the Madame Tussauds artists who worked closely with Huda by selecting Huda Beauty products which were then recreated and used as colour references. Her doppelganger figure wears a dazzling floor length, one-of-a-kind gown by haute couture designer Yousef Al Jasmi. Huda’s personal hair stylist has been on hand throughout the process to ensure that her signature hairstyle is perfectly imitated, while elegant, crystal-embellished René Caovilla wrapround sandals complete the look.