Zeina Akkawi-PR Specialist & Founder @ PAZ Marketing

Public Relations

Zeina Akkawi – Public Relations Specialist & Founder @ PAZ Marketing

With a BA in Communication Management (AUD), a Degree in Public Relations, an MA in Integrated Digital Marketing, and nineteen years of Marketing and Communications experience, Zeina started out her career as a Media Executive with Adline Media. She moved later on onto handling a managerial role with Bates PanGulf for major key projects in many fields (Dubai Government Entities, Dubai Shopping Festival, Tourism Bodies, Airline, Investment and Banking for both Dubai and Abu Dhabi).

Four years forward, Zeina shifted her career into Political PR specializing in topics for rebuilding IRAQ in 2004 with PanComm Group strategizing, implementing and running political advertising campaigns revolving around Democracy, Elections, and Anti-Terrorism educating the Iraqi population the codes of democracy

In 2006, Zeina extended her career to become the PR Director for major luxury accounts such as Bentley Motors, Panerai Watches, dunhill Leather goods and many more. She then started her own PR firm (PAZ Marketing Management) in 2008, one of the leading boutique agencies in Dubai today, consisting of a young and dynamic team with a 10 year-experience in PR, Events, Marketing, and Digital Media.  

In 2019, Zeina launched a new platform with Dr Sara Al Madani “The PlayPreneurs Club”, helping Emirati Entrepreneurs build their businesses and mentoring them throughout the process, becoming a board member with the Arab Fashion Council shortly afterwards.

A member of the Female Network and a part of the Arab Women Business Council, Zeina plays a vital role in supporting various CSR campaigns alongside local charity entities, involving her clients yearly for good causes.


To know more about Zeina, visit this link.

Embrace the Empowerment


  1. ZitaBig on January 6, 2020 at 6:57 pm

    Hi. I have checked your executive-women.me and i see you’ve
    got some duplicate content so probably it is the reason that you don’t rank high in google.
    But you can fix this issue fast. There is a
    tool that creates content like human, just search
    in google: miftolo’s tools

    • Jad Kamel on January 16, 2020 at 2:51 pm

      Dear Zita,

      Thank you for your note…Actually there are no duplications, but as we have upgraded our platform and opened the sections, whenever the number of articles submitted for a respective section is not met, automatically it pulls the articles from the feed and push it in the particular section where you see it as duplicate … soon enough every section will be auto-filled while we are migrating the old articles to the new website.

      Thank you very much for your concerns !