Zeina Akkawi – Public Relations Specialist & Founder @ PAZ Marketing
With a BA in Communication Management (AUD), a Degree in Public Relations, an MA in Integrated Digital Marketing, and nineteen years of Marketing and Communications experience, Zeina started out her career as a Media Executive with Adline Media. She moved later on onto handling a managerial role with Bates PanGulf for major key projects in many fields (Dubai Government Entities, Dubai Shopping Festival, Tourism Bodies, Airline, Investment and Banking for both Dubai and Abu Dhabi).
Four years forward, Zeina shifted her career into Political PR specializing in topics for rebuilding IRAQ in 2004 with PanComm Group strategizing, implementing and running political advertising campaigns revolving around Democracy, Elections, and Anti-Terrorism educating the Iraqi population the codes of democracy
In 2006, Zeina extended her career to become the PR Director for major luxury accounts such as Bentley Motors, Panerai Watches, dunhill Leather goods and many more. She then started her own PR firm (PAZ Marketing Management) in 2008, one of the leading boutique agencies in Dubai today, consisting of a young and dynamic team with a 10 year-experience in PR, Events, Marketing, and Digital Media.
In 2019, Zeina launched a new platform with Dr Sara Al Madani “The PlayPreneurs Club”, helping Emirati Entrepreneurs build their businesses and mentoring them throughout the process, becoming a board member with the Arab Fashion Council shortly afterwards.
A member of the Female Network and a part of the Arab Women Business Council, Zeina plays a vital role in supporting various CSR campaigns alongside local charity entities, involving her clients yearly for good causes.
To know more about Zeina, visit this link.