Strategic Leadership in Communication

Nada Abi Saleh is a distinguished figure in the communication industry, boasting over 30 years of experience. And currently, she is serving as the Head of Leo Burnett Beirut within Publicis Groupe since 2014. Her leadership extends across global, regional, and local accounts spanning diverse sectors including Banking, Telco, FMCG, Retail, Real Estate, and NGOs. Nada’s expertise lies in strategic omnichannel integrated communication; where she excels in creating compelling brand experiences that drive impactful business transformations.

Transformative Leadership: Nada Abi Saleh’s Impact on Creativity at Leo Burnett Beirut

Under her stewardship, Leo Burnett Beirut has evolved into a powerhouse of creativity, marked by globally recognized campaigns such as #KhedeKasra for Hariri Foundation and #KeepTheFlameAlive for Johnnie Walker. Her strategic vision not only elevated the agency’s global ranking to the 4th most creative agency worldwide, as per the Big Won report of 2015; but also secured prestigious accolades like the first Gold Glass Lion for Change in the Middle East for Kafa #LegallyBride.

Championing Women’s Empowerment: Nada Abi Saleh’s Leadership Journey at Leo Burnett Beirut

Nada is renowned for her advocacy of women’s empowerment, leveraging her platform to address gender-based issues through award-winning campaigns recognized at international festivals. Her commitment extends beyond creative excellence; she actively supports women’s leadership in the workforce, contributing significantly as a board member of UN Global Compact Lebanon.

Beyond Professional Excellence: Nada Abi Saleh’s Journey of Leadership and Balance

In addition to her professional achievements, Nada holds a BA in Political Science and Public Administration from the American University of Beirut. Complemented by a Masters in International Relations and Law studies from the University of Saint Joseph in Beirut. She is also a recipient of the prestigious L’Oréal Paris Women of Worth prize in 2024. Outside of her career, Nada cherishes her role as a mother and pet owner; embodying a balanced commitment to both family and professional endeavours.

Leadership in Integrated Communication: Nada Abi Saleh’s Impact and Achievements at Leo Burnett Beirut

Nada Abi Saleh’s impact on the communication landscape is underscored by her ability to craft narratives that resonate globally, driving business growth and societal change. Her leadership at Leo Burnett Beirut continues to set benchmarks in creativity and innovation. Making her a trailblazer in the field of integrated communication.

Author: Nada Abi Saleh

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