The transforming trends of Digital Transformation

The Transforming Trend of Digital Transformation. “Digital transformation” is the new buzzword in business, especially during the recent coronavirus outbreak. In fact, 70% of companies in the US, either already have a digital transformation strategy or are working towards getting one. If that’s not a reason enough for you to consider this, in 2019 alone,…

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love under one roof

The world as we know it has experienced a dramatic shift. We have – all of a sudden – witnessed a change in our realities, as if someone removed the grounds we walk on from underneath, immobilizing and destabilizing us. Our ability to respond to overwhelming chaos is directly proportionate to our ability to stay…

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Marketing

Vera Hassan, head of Marketing at Patchi Headquarters, a meticulous and highly accomplished professional with over 16 years of hands-on experience in Brand development, Marketing & Corporate Communications, and PR & Events management. At Patchi, Vera has grown from being head of marcom to leading on the brand development for more than 12 years now.…

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Arabic Language

This is the first of a series of posts I am writing to inspire more thoughts around Arab parents who speak English or French to their children, while they themselves (both mom and dad) speak perfect Arabic! I am still trying to digest this rapidly increasing phenomenon and figure out why a parent would ask…

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Personal Branding

Personal Branding is the method of marketing people and their businesses as brands. It’s when individuals wish to present themselves in a certain way and hold an online identity. Personal Brand and business? Having a personal brand, as an entrepreneur, has major positive effects on the growth of your business. The greatest of these is…

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