From “BXP” to NIIAR”: a Name Change or a New Concept for Real Estate Investment?
This major pioneering step forward enables the development of the firm’s niche locally, and allows it to strengthen its capacity to expand regionally within a comprehensive strategy that extends over a period of four years – from 2021 to 2024 – through which it provides integrated real estate solutions that cover three main areas: “Property Management”, “Real Estate Consultancy” and “Conveyancing”. As such, the company transcends the prevailing traditional concepts and creates a new concept “Real Estate Redefined”.
“NIIAR” asserts that this paradigm shift will not affect its commitment to the customers and their needs, as they have always been and will remain the focus of its attention and the bedrock of its success. Furthermore, it will strive to provide them with top-grade services and the best promising and rewarding investment opportunities in various real estate areas, namely residential, commercial, industrial and agricultural.
Mr. Abdallah Saleh, CEO of NIIAR, stated that this change occurred in the context of solidifying the firm’s position as a prestigious brand albeit recent, while striving for creativity-driven development through the use of the latest digital innovations and the expertise of an experienced team of specialists and consultants, based on the legacy of the firm and its track record of accomplishments and deep-rooted values.
As for the word “NIIAR”, it embodies the paradigm shift the firm made, and means “Illumination”, therefore denoting the firm’s ambitions and aspirations towards a bright tomorrow and a better future in the real estate industry. The symbolic logo, which represents the word NIIAR in the Arabic language, complements this spirituality with its yellow and brown colors, where the first indicates ambition, success and brightness, while the second is reminiscent of land, solidity and experience.