Executive-Women & Tawazoun Unite For A Balanced World



Executive-Women & Tawazoun Unite For A Balanced World


As a proponent of gender balance, female talent development, and entrepreneurship, Executive-Women(EW) is now spearheading an expansion to enkindle innovative ways in which we can advance the diversity and inclusion agenda, as a business case rather than a cause, and develop new generations of successful female executives and entrepreneurs, by engaging the two genders in working together to bringing balance to oneself, work environments, societies, and the wider world.

EW is excited to announce a new partnership with Tawazoun (which means balance in Arabic), the first think-do tank and platform that aims at creating a safe space for people from all walks of life to join hands to promote balance on all fronts.

Founded by a role model and champion in gender balance, Mr. Jad Kamel, EW was built on the conviction that advancing women is not only a women’s issue.


“Balance goes beyond embracing it for oneself, it is about making it your mission to engage in building sustainable balanced communities.”Jad Kamel

The founding team of Tawazoun includes Ms. Hanane Benkhallouk (Executive Director at Sustain Leadership Consultancy Dubai & Co-Founder of LeanIn Arabia), Ms. Parvathy Jayachandran (Marketing and Communications Professional, Grankraft Industries, Sharjah), and Ms. Sarah Barakat (Change Maker and Math Scholar at The American University of Beirut).

Hanane has always been keen on creating safe spaces for individuals to exchange ideas and voice out perspectives. She believes that spaces like these will foster innovation, entrepreneurship, and sustain leadership and life balance for individuals, organizations, and communities. The international movement is a collaborative effort of a diverse team that combines inputs and experience from Dubai to Beirut to India.


“The word balance means that there is more than one side to be balanced out, so to me I, always define gender balance as an environment where men and women contribute equally with neither gender taking precedence over the other”Hanane Benkhallouk

Tawazoun is an opportunity that is one of its kind, wherein like-minded individuals can brainstorm and devise action plans – irrespective of their political, social, economic, cultural, and racial differences. It fosters novel concepts and free-thinking in individuals to break stereotypes and to willingly switch roles to sustain balance.  It focuses on addressing various kinds of imbalances, better exposed in the pandemic era.

Becoming a pivot for Balance has always been crucial for EW. We believe in reinforcing the need for balance at homes, workplaces, environments, communities, and societies; and both men and women have an equal role to play in accelerating this mission. And we are certain that Tawazoun – and its initiatives – will support us and our communities in accelerating our objectives to cultivate gender balance.

Tawazoun is also an idea lab that invites everyone from organizations, business leaders, change agents, and policy makers – and anyone who wishes to bring in a better sense of balance to themselves and their surroundings – to join the movement.

Be Tawazoun/Be the Balance campaign aligns individuals and organizations to corporate social responsibility goals and offers an opportunity to balance advocates to be featured as a balance champion and voice out their tips and advice to achieve balance.


We invite everyone to:

Take the step forward to Balance.

Be the Balance.

Be Tawazoun.


To know more about Tawazoun, visit this link.

Embrace the Empowerment