Youmna Assouad

Youmna Assouad is a driven lady with an entrepreneurial spirit, who is constantly working hard to achieve her goals.

She holds the position of Marketing Director at Tony Ward, an international fashion house that shows during Paris Fashion Week. She is in charge of leading the marketing team, as well as developing and implementing the communication and marketing strategy.

She previously worked at Christian Dior, Paco Rabanne and Printemps in Paris. Her vast experience in a variety of areas, includes branding, business development, product strategy, sustainability, public relations, social media marketing, content creation, copywriting, celebrity dressing and events organization.

Additionally, she launched FORWARD magazine and formed strategic partnerships with leading boutiques and department stores around the world.

After years of learning, the businesswoman had decided to share her knowledge by teaching Fashion Marketing and Luxury Brand Management at Esmod from which she holds a bachelor degree in Fashion Design and Pattern Making from Esmod Beirut, with later on an MBA from ESSEC Business School Paris.

Knowing that we never learn enough, she also studied Fashion Marketing at Bocconi in Milan and became a member of the highly selective ESSEC LVMH Chair for Luxury Brand Management.

Finally, Youmna is constantly providing efforts to achieve one goal after another.