Valerie is driven by a deep passion to empower women and she has brought this passion to life throughout her 20-year beauty industry career, consistently delivering exceptional outcomes at all levels of beauty businesses across the GCC. This passion culminated in her decision to embark on her own entrepreneurial journey with the launch of VR Beauty Consulting, where her relentless focus is to support women in their journey to achieve their dreams of setting up a successful beauty business. With a reputation as a trusted partner and highly skilled specialist, Valerie has contributed to the dynamic and competitive beauty industry through projects ranging from setting up new salons and concepts in the region to the expansion and turnaround of existing salons. With a constant focus on the future Valerie has pioneered services and solutions for the industry which includes the optimal management of operations, recruitment for the beauty industry and the development of engaging and effective training programs and manuals.

September 15, 2023/
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