Samar Abou Farah, founder of “La Différence Public Relations”


Samar Abou Farah is an entrepreneur and a polyglot of Lebanese origins and Spanish nationality, holding many certificates, including Communications & Marketing, Online Reputation Management, Digital Marketing and many more.

After many years of experience in public relations and luxury, introducing brands in different markets, and extensive history in customer service, Samar Abou Farah acts as a consultant and manages Middle East projects from Qatar. Her company La Difference PR is a member of Madaeen Al Doha Group, where she is the General Manager of Dooha Media; one of the most prominent digital out-of-home companies in Qatar.

She believes that “experience is the best teacher of all.” She has 10 years of experience in F&B through family business, 20 years in the Luxury sector working internationally, and 15 years since the PR and Events Company was founded. Moreover, since 2014 she has acquired great knowledge in the Out of Home industry and she has established a name within the media sector thanks to Dooha Media. For the last years, she has built strong relations with international clients and has introduced in Qatar the latest technologies with her team; like 3D ads on outdoor screens.

She is the founder of “La Différence Public Relations” which organizes exclusive events and launchings for luxury brands, as well as online and offline public relations and marketing strategies, in English & Arabic. The company also provides Media call, Events Management, Social Media Influencers, Entertainment, and Media Clipping.

Samar has a remarkable reputation as a result of all her events and launchings with more than 20 years of working and learning alongside great brands.

Achieving one goal after another, she opened her own restaurant in 1994 at the age of 20, she was the youngest manager ever hired by the Salvatore Ferragamo Company in 2000, in addition to her successful journeys in art exhibitions, fashion shows, events with Michelin star chefs, product launchings, brand positioning and communications.

Her main professional qualities are leadership, professionalism, Customer Service, hard work, troubleshooting, and Integrity. Nothing could keep her from achieving her goals, therefore her favorite quote is: “I never dreamed of success; I worked for it”.

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