Rim Haydamous: Welcoming a New Lebanese Entrepreneur

Early Years: Nurturing Ambition and Creativity

Rim Haydamous is a young ambitious entrepreneur from Lebanon. She was born in a home where creativity and logic shaped her personality. She has always been a dreamer and an ambitious individual. As a young girl, Rim was a bright kid, always on top of her class, but like most kids, she never had a passion for anything specific. Yet, she always knew one thing, that she wanted to make an impact in the future.

Academic Journey: From Architecture to Business Management

Rim’s first attempt at choosing a university major was not a success. At the time, the influence of traditional professions such as medicine, law, and engineering had a great impact on her. Thus, choosing a major in engineering was more fitting letting her creative side push her to go for architecture. However, in 2018, after four years of studying within the field and failing her first course ever, she realized that architecture was not the right major for her. Following careful thinking, Rim decided to change her specialization and pursue a master’s degree in Business Management. Facing society with this change was the hardest decision she ever made, but at the same time, the best turning point in her life.

Turning Point: Discovering Entrepreneurial Spirit

During her business studies, Rim came across a book that completely changed her way of thinking. “Rich Dad Poor Dad” by Robert Kiyosaki, made Rim realize she wanted to build her own business.  In addition, she discovered her talent in photography and this talent would later open a door for working in communication and social media within the development field. As a result of her direct contact with people required by her job, Rim realized that her business needed a purpose; one that would leave a positive mark in other people’s life.

A Purpose-Driven Business: Yu. Underwear

As a 27-year-old woman who knows women’s different struggles in life, making life easier for women would eventually become her purpose through ‘Yu. Underwear’. Yu was born from a personal need, Rim was tired of traditional period products and the problems they created. Once she came across period panties and other alternative forms of menstrual products the solution was not available in Lebanon. To eliminate the same instance happening to others, instead of just buying it from abroad she decided to make it available to all women who need it in her part of the world.

Launching Yu. Underwear: Revolutionizing Period Care In Lebanon

Yu. Underwear was launched in February 2023, providing the best quality innovative period underwear in the industry. While this underwear makes women’s period experience better, it also alleviates the impact on the environment as it is washable and reusable. Other than replacing traditional period products, it is made of natural fabric with no chemicals or leaks, thus boosting women’s confidence, freedom, and comfort.

Today, Yu. Underwear retails in Lebanon online with several physical selling points. Rim is working on growing this brand across the Arab world and eventually becoming global.

Rim Haydamous

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