Eliane El Hajj is the founder and director of Medium: a company which delivers media consultancy, branding and management services internationally and in the Mena region for celebrities in the media, music, film, fashion industry and more.
Armed with a BA in Radio and TV from the Lebanese University and around 20 years of experience in radio and TV hosting and production, scriptwriting and journalism, she founded Medium in 2012 with a pioneer vision: Offer to her clients from different fields -be it acting, media, fashion industry, music or film production companies services that were usually provided by a global firm but with a personal and very committed approach.
Her dedication, professionalism and integrity caught the attention of local and International companies who started working closely with her and relying on her media services such as Media Consultancy for the international label Universal Music MENA and its artists: Abeer Nehme, Mohamed Majzoub, Angi Shaya, Danny Aridi, Banah, Rima Yussef, Tarek Al Attrash, Steve Barakat and others… Media Consultancy for the International label Universal Arabic Music and its artists: Issam Al Najjar and Elyanna Media Consultancy for SAL&CO: Which manages The Weeknd, French Montana, Ali Gatie, Massari, Belly, Doja Cat, Brandy Media Consultancy for Sabbah Media Corporation: Al Chahroura series(2011), Zay El Ward series (Ramadan 2012), Bil 7alal movie (2016), Al Hayba series Season 1 (Ramadan 2017), Mawlana movie (2017), Al Hayba/Al 3awda series Season 2 (Ramadan 2018), Tari2 series(Ramadan 2018), Dollar series (2018), Ma Fiyyi series (2019), Al Hayba/Al 7asad series Season 3 (Ramadan 2019), Khamsa W Nos series(Ramadan 2019) And launching of Masrah Al-Saudia (Saudi Theatre) (2018) at the Sharbatly Theater, Jedda Media Consultancy for I See Media Production : Al Saher series (Ramadan 2020), Al Nahhat series(Ramadan 2020), Al Dira series(Ramadan 2020), Al Kahf series (Ramadan 2020), Ettijah Khate2 series (2020), Ijaza series(2020), Wald w Bent series (2020) Production and media consultancy for Student World in the “Student of Knowledge not Immigration” campaign with (2015) (Scholarships were generously given by Australian providers to students coming from the region)
Production and media consultancy for OSN in “Together against Piracy” campaign (2017) Fighting TV piracy. Handling the PR, media and relations with the artists for Stars on Board that anticipated entertainment events such as live concerts, musical shows and interactive performances to the Middle Eastern and Arab communities all over the world through a cruise with the most renowned entertainers and stars from the Middle East (Season 1 to9)
Scriptwriting/Programs: Ahla Jalse /LBCI, Wahdak/MTV , Notet Wasel/ABU DHABI TV, The People’s Quiz / MBC, The Mall /SBC Coaching in “Najm Al Sou3oudiya” show on SBC
She also works on the PR, marketing and media strategies of reputable artists, producers and celebrities such as Wassim SAL Slaiby, Rima Fakih, Rita Harb, Carlos Azar, Naja Saade , Abeer Nehme, Hiba Tawaji, Mohamed El Majzoub, Issam AlNajjar, Elyanna and $kinny…
Eliane’s true point of difference is her involvement in alternative medicine (being a Reiki master), and her positive thinking approach that she uses to coach the artists and celebrities who channel this positive energy through their interviews, careers and choices. Her orientation even resulted in career shifts among lots of her clients. For instance, she brought to light acting talents among speakers, or singing skills among actors…
The various diplomas she obtained from l’Atelier International de Paris in special effects, characterology and theatrical characters design, opened doors for her to work with huge theaters such as Al Rahbani, powerful brands like Adidas, Mont Blanc and important events such as the Asian games in Qatar. Eliane channeled all these fulfilling experiences to cultivate networks and opportunities for her clients and give them professional guidance. Faithful to her principles of humanism, altruism and compassion, Eliane participated in several charity projects and supported great humanitarian causes related to women empowerment, childhood cancer, special needs and disabilities, elderly people and others through campaigns where celebrities in her portfolio helped create awareness and deliver support messages.
Social and Humanitarian campaigns:
Producer and media consultant for “7akkem 3a2lak” medical awareness campaign with Sabbah Media (2018) to raise awareness on mental health issues that might be ignored by society. Shed the light on the perception of society, religion, art, and the state with respect to mental health.
“Ma Tetsawwar” campaign with Sabbah Media and the Lebanese Internal Security Forces (2019) to raise awareness on the abuse, blackmails, and threats on social media that may result from sending pictures to strangers.
“Global Aid For Lebanon” campaign in collaboration with Wassim SAL Slaiby, Rima Fakih, Global Citizen, Red Cross Lebanon, World Food Program USA and the Children’s Cancer Center Lebanon to raise funds for the victims of the Beirut explosion (2020) “Ana Beirut” campaign with the Lebanese designer Naja Saade, the visual artist Adriana Hajj, the TV personality Rabia Zayyat and “Al Jadeed” TV channel to support the victims of the Beirut blast (2020)
The main challenge that Eliane Hajj succeeded to overcome was to offer personalized services that adapt to each and every client. The diversity of her portfolio that includes artists from different categories from the maestro of the Philharmonic Orchestra, to actors and actresses, singers, belly dancers, TV hosts, entertaining shows… placed Medium above the scope of traditional agencies making it a unique agency in terms of customized services.