Zeina Ghossoub El-Aswad PhD. MCC, CWC, EW Global President


Dr. Zeina Ghossoub El-Aswad is a Professionally Certified Executive, Leadership, and Wellness coach. She has over 20 years of coaching experience, with over ten years of using Emotional Intelligence (EQi), Wellness, and Self-leadership as her staple approach to individual and group clients.

Dr. El-Aswad practices in Lebanon and the United States with clients spanning the five continents. She is the founder and former president of the International Coaching Federation Lebanon Chapter (ICF-Charter Chapter Lebanon). Her practice in Lebanon is through her healthcare center Vie Saine SARL. She is also a Partner and Chief Wellness Officer of her USA-based Coaching Company Vital Signs Vital Skills LLC.

As a result of Dr. El-Aswad’s efforts, she has recently established two ICF Certified Coaching schools that follow an ACSTH curriculum focusing on physician performance (VSVS-ACC). She established another coaching school in Lebanon called Coach2Transform. She serves as a faculty on the College of Executive Coaching in California, was the program director for the behavioral health sciences at the LAU Medical School in Lebanon until October 2020 when she moved to Houston, and as a course coordinator for the Cooper Smith Career Counseling College in New York.

Success is a learning process; Dr. Zeina has a Ph.D. in human behavior and counseling with a Master’s degree in Human Nutrition. She is an MCC (Master Certified Coach), a CWC (Certified Wellness Coach), a Certified Transformative Coach, an Emotional Intelligence Certified trainer (MHS EQi-2.0 and EQ 360), and a certified administrator for the Myers and Briggs personality assessment instrument (MBTI). She has completed recently her certification from GTCI (Global Team Coaching Institute) as a Team Coaching Foundations Certified Coach. She is also a TESI administrative guide (Team Emotional and Social Intelligence Survey).

Being a well-published author, Dr. El-Aswad has co-authored multiple best-selling books, several scientific articles on the Effect of Emotional Intelligence and Wellness on Physician Burnout, as well as several web-based educational courses. Her publications focus on Emotional Intelligence, Executive and Self-Leadership, Executive and Wellness Coaching, Team Building, Self-development, Corporate Wellness, and Individual and Group Wellness.

Throughout her career, Dr. Zeina has shown a commitment to helping others. As a result, she is the founder and creator of a Non-Profit Organization (Ghalletna) that has helped, for over twelve years, and continues to help feed and clothes families and individuals in Lebanon on a yearly basis; She is a member of the “Blessing Foundation” in Beirut (a mentoring company for Women in Business) and LLWB (Lebanese League for Women in Business).

Dr. El-Aswad’s Clients Portfolio includes Executives and C-Level personnel from companies such as Sunbula (KSA), Debbas (Qatar), Roche (Lebanon), McGill University (Montreal, Canada), WellKom International (London), The Professional Development Academy, PDA (USA), Methodist Hospital Systems (Houston, USA), HCA Healthcare (Texas, USA) and many more.

Her work has seen her be recognized by the International Coach Federation (ICF Global), American Medical Association (AMA), Harvard Institute of Coaching, Mayo Clinic, McGill University, and Stanford University.

Today, Dr. Zeina El-Aswad is working on developing her successful coaching approach into a replicable model. This approach, which centers on one’s love and understanding of one’s self, has seen her have some of the highest degrees of success and appreciation from her clients. She is also currently expanding the VSVS program and is launching the VSVS app as well as a healthcare industry worksite wellness program at HCA Houston Healthcare Kingwood targeting physicians and residents in training. She is also working on publishing VSVS data on the effect of coaching physicians targeting their burnout, and the return on investments for healthcare institutes after concluding a two-year intervention program with Envision.




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