On the 24th of May 2023 and for the ninth consecutive year, Unleash your Creativity Contest, a CSR initiative by Fernand Hosri group, promoting sustainable development through engaging young talents in the economic and social world was held.
The contest was under the patronage of the Minister of labor represented by Mr Zouhair Fayad and in the presence of the minister of education and higher education Abbas al Halabi , and in partnership with the Beirut Traders Association, the UN Global Compact, Impact BBDO, Vanguards, Multiframes, Middle East Airlines, Rizk Group and TBWA\RAAD. The strategic partnerships of this great event is the secret to its success.
This event is also in Partnership with great Media Organizations like: Arab Ad Light FM, Beiruting, Executive Magazine, Virgin Radio Lebanon and Grand Cinemas.
50 groups from 8 distinctive universities (AUB, AUST Beirut and Zahle, LAU Beirut and Byblos, LU, NDU, ESA, USJ) participated in the challenging competition where they had to promote the 7express application.
12 Groups were selected to compete for the finals after projects evaluations, and an additional Group bypassed by collecting the highest number of votes on Social Media.
All 12 Groups attended coaching sessions lead by prominent people from different organizations: Asma Lakis, Joe Abou Khaled from Impact BBDO, Nisrine Haddad from Sader Law Firm, Ramzi Hussami, Hussam Wali and Nayla Saba.
The final ceremony took place at the Middle East training center.
4 jury members, Riccardo Hosri (Sacotel), Dr. Bassem Bawab (BTA), Serge Moushaty (Welovebrand), Anthony Azzi (Impact BBDO) carefully picked the 3 winners.
Join us in congratulating for Karl Joe Boyajian, Lyne Azar, Yorgo Azar, Rayane Khaled, Christa Ghayad from LAU Byblos who came 1st place, for Carly Ketchedjian, Mariella Dina, Sara Ghanem from LU who won the 2nd place, and for Neyla Ibrahim, Ahamd Succar, Reina Khalil from AUB who won the 3rd place.
The 1st place winners will be traveling to Dubai for an Internship with TBWA whereas the 2nd and the 3rd won internships with Impact BBDO and Rizk Group respectively.
As for the public, during the final competition, they had their share of choosing their favorite group, Congratulations to Noura Azouri, Peter Sayah, Marielle Awwad, Nathalie Anid from ESA business school who won both the online popularity votes and the public votes, they earned an Internship at Beiruting, and they will enjoy a full season movie Tickets from Grand Cinemas.
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