As Chief Commercial Officer (CCO) at DRAPP_me, I’ve fully embraced the dynamic convergence of marketing and technology. With a robust background in trade and distribution, my journey is guided by years of experience navigating complex market landscapes. This has afforded me a deep understanding of the critical gap between knowledge and execution. This expertise was the backbone of a new challenge I wanted to dive in, for the first time: Tech and HealthTech specifically.
Driving Innovation and Growth: Overcoming Challenges and Redefining Possibilities at DRAPP
At DRAPP, overcoming everyday’s challenges is what we do, from the difference in dynamics, the healthcare seasonality, the cultural background and patients’ behaviour of the countries we operate in, to the budget constraints and scalability issues. How do we handle it? We try to employ a creative approach every time, where everyone in the team is involved, from top leadership to tech teams, to sales teams, to marketing teams. Here, trial and error aren’t merely a phase but a cornerstone of our innovation playbook.
We are very agile, and we take big risks! We try to follow innovative methodologies with data-driven insights, enabling seamless adaptation to real-time shifts and continual enhancement of our strategies. We have no choice but to redefine possibilities, transform obstacles into opportunities, and push boundaries to connect meaningfully with our audience.
Our ambition to dream big, think around the clock, take proactive actions rigorously, being very agile and avoid bottlenecks, evaluate outcomes, celebrate successes, and recalibrate strategies as necessary define our daily approach. Tech is a super-fast industry. I’m sure that as am writing this article, something new is being tested or even going live.
Together with other pioneers in Marketing & Tech sectors, we aim to inspire growth and progress, setting new standards and making a lasting impact in the HealthTech industry.
Redefining Possibilities: Innovation and Success at DRAPP
DRAPP Team, in Lebanon and Egypt is unwaveringly committed to challenging norms, continuously redefining possibilities, and transforming obstacles into opportunities. This steadfast commitment fuels our ambition to make quality healthcare Accessible for every individual out there; where today, we have patients in more than 100 countries using DRAPP to connect with their doctors. This is where the team proactivity is mandatory, and that’s why we rigorously evaluate outcomes. Everyone plays multiple roles into completing the puzzle, from creation to execution to customer support.
Impact in Marketing & Tech: Inspiring Innovation and Growth
One of the greatest things in DRAPP is that even the founder, the co-founder and the Leadership Team are fully hands on, everyday. My message to all small businesses and start-ups out there: Getting tired of trying and storming possibilities is out of question. Forget the hurdles and the frustrations, focus on the small wins; trust me they eventually build up and bring something big to the table. Work on your Brand and it’s Equity in the market consistently, no matter how much fingers are being burnt in your internal kitchen.
Make your Brand popular, and close to people. Focus on a niche and dominate it. Believe in collaborating and sharing insights, No! You don’t know it all… Learn on the go. Surround yourself with people who are better than you. This is how you grow! Innovate, Lead and set new standards that inspire progress in your respective fields.
Author: Shyrine Yaghi
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