Meet Them Where They Are…

meet them where they are

“Don’t push people to where you want to be; meet them where they are.”-Meghan Keaney Anderson, VP Marketing, HubSpot. This saying couldn’t have been said better, looking at all the changes happening over the past few months in the MENA region and how rapidly marketing behavior and media consumption is changing amid of it all.…

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My Paintbrush Forgot How to Paint

  My fingertips stroke the letters on the keyboard as my mind wanders into a million burning suns that once provided light: what have we come to? Politics was never a thing of interest for many reasons, chief amongst them is that reality never appealed to me. I’d rather paint pictures and recreate memories with…

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How To Stay Optimistic In Lebanon

Optimism

Optimism is not just about seeing the world through rose-colored glasses. It’s about reframing thoughts into more accurate statements and choosing a reality that is more useful. Do you feel overwhelmed, anxious and worried since the beginning of the Lebanese revolution?  Have you been experiencing higher levels of stress in your body and brain? Clearly,…

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Motherhood, Resilience, and Social Conflict

Motherhood

Motherhood, Resilience and Social Conflict. With the country, and indeed several other countries, facing such an uproar and tumultuous time, many people will look to their mothers for support. Not only that, mothers and women have been taking an active approach in the social change. What we have seen is the calming and strong positive…

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Starting an SME Business in Lebanon

            Some people are drawn to independence and risk taking and would rather open their own business than live the comfort and stability of an employment.   Studies have shown that a successful business generates more profits than a monthly salary; yet the risks are higher and the first years…

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