The second edition of Cinema Build KSA Forum kicked off in Fairmont Riyadh, Saudi Arabia. The event is organised by Eyes of Cities in association with The Great Minds Group and supported by the Quality of Life Program, as one of the Saudi Vision 2030 realization programs. Building and developing the cinema sector in Saudi…

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meet them where they are

“Don’t push people to where you want to be; meet them where they are.”-Meghan Keaney Anderson, VP Marketing, HubSpot. This saying couldn’t have been said better, looking at all the changes happening over the past few months in the MENA region and how rapidly marketing behavior and media consumption is changing amid of it all.…

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