Nadine is an Entrepreneur with extensive experience in fashion commercialisation and marketing consulting. During her tenure in the digital marketing practice Microbits as a Managing Partner, she grew the company to 400 global clients and 35 employees in Beirut and Dubai. She also established a direct partnership with Facebook and Google. This expertise allowed her to give sold-out workshops to marketing executives and aspiring individuals in the Middle East.
As former Chief Marketing Officer of Designer-24 Holding, sustainability was a passion and a reason to grow the company as she dug deeper into user needs and worked on propelling a tech fashion eco-system through design-led innovation. Nadine had put the company on an accelerated growth trajectory, continuously inspiring her diverse and robust team towards a joint mission: transforming the philosophy of dressing and revolutionising fashion tech in the region. With the approach of a strategic consultant and the foresight of an entrepreneur, Nadine took every step towards unfolding worldwide success for Designer-24.
Currently, she is pursuing her Master’s degree from Harvard University in Management with two certificates in Strategic Management and Innovation and Entrepreneurship. In addition, she proudly serves as a board member of LAU Innovate, the Lebanese American University’s innovation, where she mentors startups and advises on marketing and communications.
She is also investing time in setting up her Meta-Marketing consultancy firm, which advises brands on how to market themselves within the Metaverse, understand consumer behavior online, and set strategies in order to serve the brand’s best interest.
With a multidisciplinary personal experience and a unique strong, fair, realistic, authentic and transparent character, Nadine is a smart advocate of women empowerment, and special source of inspiration for women at all ages and in all communities.
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