As a passionate jewelry lover and devoted advocate of giving back, I founded Tujla, a fine jewelry company committed to craftsmanship and philanthropy. My early years were immersed in the humanitarian sector, an experience I cherish. Despite its emotional challenges, I found solace in knowing my efforts could positively impact lives. This purpose continues to drive me daily.
From Humanitarian Work to Jewellery Design: Creating a Community-Driven Brand with Tujla
Fifteen years later, I proudly raise two incredible boys. Holder of a B.A in Social Studies and an MSc in Global Marketing, I’ve delved into various sectors, including humanitarian work, capacity building programs, and the hospitality industry. Last year, I focused on creating Tujla. Now, my greatest passion involves merging my jewellery design expertise with my humanitarian background to foster a community-driven brand.
Aligning Passion with Purpose: Tujla’s Mission to Inspire and Connect Through Jewellery
So for those who know me, it may come as little surprise that I want to combine my two passions. I count myself very lucky to be able to do work that I love in a way that is also in alignment with things that I believe in. It seems to me today that a lot of people feel that work and business is something that is separate from our values and passions. That’s advice I received often. But when I started Tujla, I knew that I want it to be a brand that spreads beauty through jewellery but equally a brand that engages with people and possibly inspire them to do what they love to do.
Unveiling Beauty and Individuality: The Inspiration Behind Tujla’s HAALA Signature Collection
Inspired by the Arabic word تَجَلَّتْ, meaning to adorn and enhance, the brand name Tujla embodies our vision to shine and stand out. Our inaugural collection, the HAALA Signature Collection, pays homage to the remarkable influence women wield over their environments. Just as the name suggests, beauty is inherent to our feminine essence, while generosity is an integral aspect of womanhood.
Embracing Authenticity: Tujla as a Creative Haven for Women in Modern Jewellery
Tujla is where I feel most like myself; an outlet for my creativity and for connecting with amazing women through modern day jewellery.
Author: Racha Nehlawi Azhari
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