Zeina Akkawi-PR Specialist & Founder @ PAZ Marketing

Public Relations

Zeina Akkawi – Public Relations Specialist & Founder @ PAZ Marketing With a BA in Communication Management (AUD), a Degree in Public Relations, an MA in Integrated Digital Marketing, and nineteen years of Marketing and Communications experience, Zeina started out her career as a Media Executive with Adline Media. She moved later on onto handling a managerial role with Read More

إقرأ المزيد

LeanIN Arabia 5th Anniversary

LeanIN Arabia

Five years ago, Executive-Women hosted the first LeanIn Arabia Gathering at their office in the UAE… Proud to have been associated throughout those years, and witnessing LeanIn Arabia’s development, Executive-Women is honored to be part of their 5th anniversary. Let’s go back and relive these amazing years and look into what the coming years unfold for Read More

إقرأ المزيد

On the Road with the New Quester

UD Trucks

The highlight of my year has to be my adventure in Bahrain with UD Trucks driving the driver friendly New Quester, the most rugged and reliable heavy-duty truck on the road today. After a briefing at the Bahrain International Circuit on the bestselling points of the vehicle like the fuel efficiency, productivity and connectivity, we Read More

إقرأ المزيد

All-new Lincoln Navigator: Modern Luxury meets Elegance

Luxury Cars

As a full-size luxury SUV, the Lincoln Navigator (Presidential) comes with indulgent luxury touch points at every turn, evident from the moment I opened the door for my one week drive experience. Capable of producing 450 horsepower and 691 Nm of torque, the Lincoln Presidential made me feel like I owned the road. The twin-turbo Read More

إقرأ المزيد

Women on the Rise: Considering Gender Balance in the MENA Region

Gender Balance

It seems odd sometimes, this idea that hiring women constitutes a checkmark on a civil to-do list; it’s as though building a diverse employee base was a socially-motivated choice rather than a business imperative. International Women’s Day has come to pass once again, sparking conversations about the pressing need to fostering gender balance in business. Read More

إقرأ المزيد

Jeep Cherokee: Born to be Wild

Jeep Cherokee

Authenticity, adventure, freedom and passion are values that the Jeep brand conveys to those who experience the emotion of driving a Jeep vehicle. In the new Jeep Cherokee that I drove recently with a group of fellow female petrol heads to different parts of Sicily, these values are combined with high levels of comfort, capability, Read More

إقرأ المزيد