Longines Master Collection

As the Official Partner and Official Timekeeper of the Saudi Cup 2020, Longines is also proud to highlight its Official Watch, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for the brand, these timepieces are characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence…

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Marketing

Vera Hassan, head of Marketing at Patchi Headquarters, a meticulous and highly accomplished professional with over 16 years of hands-on experience in Brand development, Marketing & Corporate Communications, and PR & Events management. At Patchi, Vera has grown from being head of marcom to leading on the brand development for more than 12 years now.…

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Self Love

Living and growing up in a close-knit community in Lebanon, I grew up seeing my mom selflessly caring, sacrificing and compromising her needs to the benefit of everyone else in our family. Being the only daughter in the house, and having my mom as my role model, I always felt that “that was the norm”.…

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Professional

What is your passion? What moves you as a professional? I was always a dynamic person who felt capable and productive. A professional who was delighted to work for the company she was proud of. A woman who enjoyed dressing up, wearing makeup and heels, doing hairstyles, yet someone who felt confident in her uniform.…

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complex need children

Being a parent is hard. Being a parent to a child with extra care is extra hard. My whole coaching journey began after a personal experience, that opened my eye to the fact that parents with complex-needs children are in dire need for support. As we raise our children, we tend to focus on their…

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Paris Perfumery

Paris Perfumery, the multi-brand fragrance and makeup house, has unveiled an exquisite collection of its most famous, luxury and exclusive fragrances in Beirut last week. The French perfume brand Lesquendieu, Isabey Paris, Evody Parfums, Marco Serussi, Costume National Scents, Esse Strikes The notes, Le Galion, Signature Fragrance London, were on display for the first time…

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trend-focused platform

WaynYo, the first trend-focused platform in the region, officially launched in the Middle East, with Lebanon as its second operating market. The application, available on Google Play and the App Store is a revolutionary way of aggregating content based on popularity and likes, with the ability to track most liked and engaged with content within…

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Conquering Stress

Overwhelm and Stress as the New Normal Over the years, you have probably done substantial work to develop your leadership style and skills to lead teams and organizations in a highly demanding environment. You know what it takes to be responsible and responsive continuously to the demands of your professional and personal life. You are…

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Emotional Eating

Emotional eating is all about using food for purposes other than nourishment, such as a coping mechanism for emotions that we don’t want to feel. Our motivation to eat doesn’t always come from the basis of physical hunger, and the food we choose isn’t always the food that best nourishes our body or our spirit.…

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Gender Policy making

  Righting The Wrongs of Gender Policy Making in MEA Under both international scrutiny and support, the MEA (Middle East and Africa)* region has witnessed many breakthroughs on women’s rights and empowerment in recent years. But to a trouble-laden and often volatile geopolitical backdrop – coupled with socioeconomic shakeups to boot – these developments have…

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